Published by Jeremy. Last Updated on March 26, 2024.
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Are you launching a new business in Pittsburgh or perhaps run an existing business that could use some marketing assistance? Our Pittsburgh marketing consulting service is for you!
We have been deeply involved with the Pittsburgh restaurant, bar, and attraction media scene for nearly nine years, and have worked in digital marketing (social media, SEO, etc.) since 2008. Since then, we have learned a lot about the local landscape- what marketing works, what Pittsburghers want and need, and even what they dislike.
To help local businesses succeed, we've launched our consulting services to help you craft your messaging and help your business thrive in the city.
While this service is best suited for those who are looking to open a business in the future, we are also able to help existing brands improve their marketing capabilities as well!
What We Offer at Discover the Burgh
What is included in our consulting packages? We offer the following:
- Help bring your business vision to life from initial concept to launch marketing
- Provide feedback on marketing ideas and branding relative to Pittsburgh's business needs
- Share input on product pricing and audience attraction/retention
- Location walkthroughs for functionality and pain points
- Build out social media profiles, create public marketing language, and claim location tags for launch
- Produce marketing photos and other media for marketing use
- Connect your business with local media for press coverage, influencer marketing, etc.
Our consulting services are designed to help your business launch on the right foot and give momentum for success based on our 9+ years of experience in the Pittsburgh media landscape. We have our fingers on the pulse of what Pittsburgh needs, likes, and doesn't tolerate, and our consultation services help you avoid common issues at the start.
What We Do Not Offer in This Service
At this time, our packages are designed to be advisory as independent consultants only. We do not offer active social media management services such as maintaining a social media posting calendar, operating your website, etc. We can assist with select issues at startup and put together a marketing plan, but a team member or 3rd party must conduct active management of all accounts.
To put it bluntly, we do not want the keys to your accounts, and we will remove ourselves from access after the partnership. We can make recommendations for local marketing agencies or virtual assistants who can provide this service if needed.
Finally, we are not influencers. We are not yes-men who will tell you what you want to hear. In fact, at times we may very well say the opposite. We'll tell you what needs to be changed privately so you do not have to hear it from your customers or media publicly. If you are looking for an influencer who will say everything is great, our consulting may not be for you.
This form of feedback is not helpful to anyone. We want your business to be a success, and we value honesty above all else.
Consulting Pricing and Rates
Our pricing for Pittsburgh business consulting varies based on your needs. We can invoice a fixed hourly rate or based on deliverables (e.g. a marketing plan, photo sets, etc.).
For all consulting inquiries, please contact us using the form below.